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Engaging (Extremely) Busy People

Engaging with & mobilizing your members is key to the power & success of your union or association. But in today’s world of information overload, how do you ensure that your message is heard? Your members are busy people, often juggling work at one or more jobs, family & community activities. They want to receive your communication -- indeed, it is potentially critical to their livelihoods -- but they’re also being pulled in several different directions. Email is lost, phone calls are missed; you need a communications channel that cuts through all that & reaches your members wherever they are, whatever they are doing.
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Power in Numbers & Effective Communication

Your union’s strength comes from its ability to engage & assemble its members. If your members are out of touch or otherwise unaware of current issues & developments, or if they fail to receive communication directing them to mobilize, even the best intended efforts will fail. Use text messaging instead of other more expensive & far less effective channels to reach your contacts. Rest assured that your message will be heard.
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It's Time to Evolve

Relying on traditional communications channels to reach busy, on-the-go union members is destined to fail. In addition to email’s poor open rate & tendency to get stuck in SPAM filters is the fact that many union or association members do not have regular access to computers during their work day. While those with smartphones may be able to access email while they’re out & about, only 68% of Americans actually own smartphones (versus 98% who own cell phones). Phone calls & even phone tree-driven calling campaigns, are time-consuming & frustrating -- how many of those calls are actually answered by a live person? None of these methods is effective for reaching people immediately.
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Your Members Want to Hear from You!

Think about receiving a text message—you see it immediately & if needed, respond quickly. Texting is timely, personal & hard to miss. Your members depend on your communication to support their working lives & they certainly use texting every day. With text messaging, you can mobilize members instantly during key salary or benefits negotiations, or simply keep them engaged with updates & inspiration. You can also segment your contact list by demographic or location for more targeted outreach.

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