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Auto Auction

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Going Once...Going Twice...

There are plenty of auto auctions competing for attention. To make sure yours is well attended, you need more than incentives—you need messaging that actually gets seen & heard. With email often hitting spam, calls going unanswered & costly radio or TV ads getting muted, traditional methods fall short. To rise above the noise of competing auctions, you need a fresh, more effective approach.
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Smarter, Not Harder

When it comes to your outreach, you need to work smarter, not harder. With SMS text messaging, you’re replacing expensive, time consuming, and ultimately ineffective channels of communication with one boasting an unsurpassed rate of engagement...and for a fraction of the cost. Impress your contacts using text, images, audio, or video, and know that your message will be heard. You won’t find a more effective communications medium than SMS text messaging. It boasts a 99% open rate, with approximately 90% of those messages read within the first three minutes of receipt. When you text your contacts -- with information related to upcoming auctions, incentives to attend, or even available inventory -- you can rest assured that your message will be noticed. You can even use MMS (multimedia messaging) to send images, video & more -- why not entice your customers & prospects with pictures of available cars? Or incentive prizes? You’re limited only by your imagination.
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Out with the Old, In with the New

Most auto auctions rely on traditional channels to promote their events. Those channels are bursting at the seams with competing messaging, all vying to be heard above the others. The result for overwhelmed end-recipients is sheer frustration. Moreover, average open rates for email (22%) & direct mail (2-5%) do not justify the time, energy & cost that goes into producing them. The number of steps alone -- design, development, testing, approvals, printing -- as well as the skillsets required -- graphic design, web development, etc. -- make these channels inherently high-maintenance, demanding & cost-ineffective.
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Your Customers Want You to Text Them!

You already use text messaging yourself & you know that your customers do as well. Why not have your business join the conversation? Text messaging -- with its immediacy, simplicity & clarity -- is valued by consumers, with 64% indicating that companies should use SMS more frequently to interact with their customers & 70% considering it an effective way to reach them. If you knew there was a tool that would ensure your message is heard -- details concerning upcoming auctions, venue details, inventory teasers, incentives & more -- wouldn’t you use it? SMS messaging is it.

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